An address that has
always moved with London
London never stands still. Neither has 99 Regent Street.
For more than seventy years, every generation has discovered this address in its own way. Its story began in the 1950s with Al Burnett’s legendary Stork Club, where royalty and political figures shared the room with Hollywood icons including Frank Sinatra, Elizabeth Taylor and Ava Gardner. It became a place where public life and popular culture came together after dark.
As London’s nightlife evolved, so did the address. In 2005, The Cuckoo Club became its next defining chapter, building an international reputation and welcoming guests including Leonardo DiCaprio, Rihanna, Sir Mick Jagger and Bono, alongside royal visitors Prince William and Prince Harry.
Today, London has changed once again. People expect more than simply a dance floor. They look for atmosphere, music, exceptional hospitality and a place that feels considered without losing its spontaneity.
NinetyNine is our answer to that evolution.
Set across The Club Room upstairs and The Vinyl Room downstairs, NinetyNine brings two distinct experiences together under one roof. The evening moves naturally from intimate drinks and vinyl-led listening to a full late-night party, guided by the music, the atmosphere and the people in the room.
NinetyNine is not a recreation of the past. It is the latest evolution of an address that has always understood London after dark: timeless in design, carefully curated and created for the city today.
